Javier Díaz has been involved in the audiovisual world for over 20 years. He has accumulated a wealth of experience in the world of advertising and music videos. Essentially, he is a photographer who has updated his skills as a cinematographer and later converted himself into a director and editor. He is always interested in new trends and avant-garde movements related to the urban and aesthetic, but he also has a strong interest in advertising cinema, always looking for brilliant ideas that ensure a surprising impact on the viewer. He has shot many music videos, being a catalyst for the urban scene in Spain over the past 10 years. He has worked with Nathy Peluso, Rosalía, C. Tangana, Rels B, Natos & Waor, and others. He is responsible for the image of the Madrid-based collective Ziontifik, where he has created a school for new generations who have grown up watching his videos and admiring his photographs. Among his advertising clients are Yves Saint Laurent, Balenciaga, BMW, Adidas, Opel, Alhambra Beers, Under Armour, FIFA, and Red Bull. He is tireless in his quest to unite the urban spirit with major brands to create unique audiovisual pieces. He is currently active and also teaches at schools such as IED or TAI.